Our Strategy

Embrace a positive mindset

Encourage athletes to develop a positive mindset that focuses on growth, self-belief, and perseverance. Emphasize the importance of positive self-talk and constructive feedback to foster a healthy and resilient mindset.

Foster inclusivity and diversity

Create an inclusive and diverse environment that welcomes athletes of all backgrounds, abilities, and identities. Promote equal opportunities and fair treatment for all athletes, regardless of their differences.

Provide quality coaching

Invest in qualified and experienced coaches who can provide effective training programs tailored to individual athletes’ needs. Encourage coaches to focus on skill development, technique improvement, and long-term athlete progression.

Encourage sportsmanship and fair play

Instill values of sportsmanship, fair play, and respect for opponents, officials, and teammates. Promote ethical behavior and discourage any form of cheating or unsportsmanlike conduct.

Support balanced training

Advocate for a balanced approach to training that includes rest and recovery periods. Emphasize the importance of physical conditioning, skill development, and mental training to achieve optimal performance while preventing burnout and overtraining.

Support athlete development pathways

Establish clear development pathways for athletes, including fundamental programs, development programs, and elite training programs.

Foster a sense of community

Create a strong and supportive badminton club where athletes, coaches and parents can come together. Organize events, tournaments, and social gatherings to foster camaraderie, friendship, and mutual support among members of the club.